Last Updated: July 11, 2026
PlateCam Inc. (the "Company") is committed to maintaining robust privacy protections for its users. Our Privacy Policy ("Privacy Policy") is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service.
For purposes of this Agreement, "Site" refers to the Company's website, which can be accessed at https://platecam.com/, and "App" refers to the Company's mobile application available on the Apple App Store. "Site" as used throughout this Privacy Policy shall refer to both the website and the App unless otherwise specified.
"Service" refers to the Company's services accessed via the Site or the App, in which users can capture, log, process, and manage license plate data and camera configurations researched from publicly available sources and precisely adapted to their specific gear, enabling them to maximize recognition accuracy using their existing equipment.
The terms "we," "us," and "our" refer to the Company.
"You" refers to you, as a user of our Site or our Service.
By accessing our Site, our App, or our Service, you accept our Privacy Policy and Terms of Use (found here: https://platecam.com/terms), and you consent to our collection, storage, use and disclosure of your Personal Information as described in this Privacy Policy.
We collect "Non-Personal Information" and "Personal Information." Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. Personal Information includes your email address, which you submit to us through the registration process at the Site. If you sign up using Google OAuth, we also receive your Google profile name and profile picture. If you submit a contact or feature request form, we may also collect your email address and the content of your submission, which you submit to us through the registration process at the Site.
PlateCam collects information in several different ways depending on how you interact with the application. Some information is provided directly by you, some is generated while you use the app, and some is received from trusted service providers that help us operate our platform.
We only collect information that is necessary to provide, maintain, personalize, secure, and improve PlateCam's features.
You may create a PlateCam account using Sign in with Apple or Sign in with Google. Authentication is securely managed through Supabase Authentication.
Depending on the authentication provider you choose, we may collect:
This information allows us to:
PlateCam does not collect or store your passwords for Apple or Google accounts. Authentication credentials remain under the control of the authentication provider you choose.
Your PlateCam profile may include information that you voluntarily provide in order to personalize your nutrition experience.
This may include:
We use this information to calculate individualized nutritional targets, personalize food recommendations, estimate nutrient needs, and provide more relevant dietary insights.
PlateCam allows users to voluntarily provide certain health-related information in order to generate highly personalized nutritional guidance. Providing this information is optional unless a particular feature requires it to function.
Depending on how you use PlateCam, you may choose to provide information relating to:
During onboarding, PlateCam may also ask you optional questions about self-reported health conditions, symptoms, wellness concerns, environmental factors, and dietary habits. Your responses help generate personalized nutrient targets, dietary recommendations, and wellness insights that are tailored to your stated goals.
Some onboarding questions request your ethnicity. We use this information solely to improve the personalization of nutritional recommendations, including estimating nutrient requirements that may vary across populations, such as vitamin D recommendations. We do not use ethnicity for advertising profiling or sell this information to third parties.
PlateCam does not use the information you provide to diagnose, prevent, treat, or cure any disease. Any nutritional guidance, wellness scores, organ impact estimates, or other insights generated by PlateCam are intended solely for informational and educational purposes and should not be considered medical advice or a substitute for consultation with qualified healthcare professionals.
We encourage users to consult a physician or other qualified healthcare provider before making significant dietary or health decisions, particularly if they have an existing medical condition, are pregnant, or are taking medications that may affect nutritional requirements.
PlateCam is designed to analyze foods that you choose to photograph or record. You may use the camera within the app to capture food images or record short food videos, or upload existing food photos from your device's photo library.
Any photos or videos you submit are used to perform nutritional analysis, estimate nutrient composition, generate wellness insights, and maintain your personal food history within the app.
You remain in control of the media you submit. PlateCam only analyzes photos and videos that you intentionally choose to capture or upload. We do not continuously access your camera or photo library.
Depending on your device permissions, PlateCam may request access to:
These permissions may be revoked at any time through your device's system settings.
Artificial intelligence is a core component of PlateCam.
When you choose to analyze a food photo or video, PlateCam securely processes your submission in order to estimate nutritional information and generate personalized wellness insights.
The general processing workflow is as follows:
AI-generated results are estimates based on image recognition, nutritional databases, and predictive models. They are not guaranteed to be perfectly accurate and should not be interpreted as medical diagnoses or laboratory measurements.
PlateCam uses artificial intelligence to identify foods appearing in submitted images and estimate their nutritional composition.
Depending on the food being analyzed, PlateCam may estimate:
PlateCam has a nutrition suite, which can only be accessed via subscription. This nutrition suite contains all estimatable food constituents. PlateCam currently estimates approximately 220 nutrients, allergens, bioactive compounds, and related nutritional components from foods recognized in submitted images.
These estimates are used to calculate your daily nutrient intake, compare consumption against your personalized nutrient targets, and generate nutrition reports throughout the application.
In addition to estimating nutrient composition, PlateCam generates educational wellness insights describing how the nutritional composition of foods may influence different body systems over time.
Depending on the available nutritional information, PlateCam may generate estimated wellness insights relating to areas such as:
These wellness indicators are generated using PlateCam's nutritional analysis models together with the nutritional composition estimated from your submitted food images.
Organ impact estimates are educational tools intended to help users better understand how dietary choices may contribute to overall wellness. They are not intended to diagnose disease, evaluate organ function, or replace professional medical advice.
PlateCam uses your onboarding information together with your ongoing food analyses to calculate individualized daily nutrient targets.
Your personalized targets may consider information such as:
PlateCam currently calculates targets across more than 220 nutrients, food compounds, and nutritional measurements. These targets are used to personalize dashboards, reports, progress indicators, and food recommendations throughout the application.
PlateCam stores your analyzed meals within your account so that you can review your nutritional history over time.
Your dashboard may include:
You may browse your meal history by selecting previous calendar dates within the application. PlateCam uses this information to provide historical reporting and help you monitor long-term dietary trends.
PlateCam generates reports that summarize nutritional intake over time. Depending on your usage, reports may include nutrient trends, estimated wellness indicators, historical progress, and educational information describing the nutritional significance of your dietary habits.
These reports are personalized using information from your onboarding responses, your analyzed meals, your nutritional targets, and your historical activity within PlateCam.
Reports are generated solely for your personal use and are accessible only through your authenticated PlateCam account unless you choose to share information outside the app.
This Privacy Policy describes how PlateCam ("we", "our", or "us") collects, uses, and protects your information. Our disclosures strictly align with the privacy standards mandated by Apple's App Store.
PlateCam collects nutritional and health metrics purely to serve your goals. Per our submissions to App Store Connect, here is exactly how that data behaves:
To activate the Service you do not need to submit any Personal Information other than your email address. To use the Service thereafter, you do not need to submit further Personal Information other than your email address. However, you may optionally provide a username and profile picture through your account settings, and you may submit hardware preferences (such as camera and shutter model names), system and location search queries, and equipment configurations in connection with using the Service. However, in an effort to improve the quality of the Service, we track information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the "referring URL"), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. On the Site, we track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user's browser from our servers and are stored on the user's computer hard drive. On the App, we use local device storage and secure Keychain storage for authentication tokens and user preferences instead of cookies. Sending a cookie to a user's browser (or storing equivalent data on a mobile device) enables us to collect Non-Personal information about that user and keep a record of the user's preferences when utilizing our services, both on an individual and aggregate basis. For example, the Company may use cookies and local device storage to collect the following information:
The Company may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser. For example, we store a persistent cookie to track your authentication session so that you remain logged in between visits.
In addition to the information provided automatically by your browser when you visit the Site, to become a subscriber to the Service you will need to create a personal profile. You can create a profile by registering with the Service and entering your email address, and creating a user name and a password. By registering, you are authorizing us to collect, store and use your email address in accordance with this Privacy Policy.
When you use the iOS App, we use the TikTok Business SDK to measure the effectiveness of our advertising campaigns and improve our marketing. With your consent (provided through Apple's App Tracking Transparency permission prompt), we may collect and share the following information with TikTok for advertising attribution and analytics purposes:
If you decline the App Tracking Transparency prompt, we do not collect or share your IDFA. App event data may still be sent to TikTok without an IDFA to support privacy-preserving attribution via Apple's SKAdNetwork framework. You can change your tracking preference at any time in your device's Settings.
TikTok's use of this information is governed by TikTok's Privacy Policy.
The Site and the Service are not directed to anyone under the age of 13. The Site does not knowingly collect or solicit information from anyone under the age of 13, or allow anyone under the age of 13 to sign up for the Service. In the event that we learn that we have gathered personal information from anyone under the age of 13 without the consent of a parent or guardian, we will delete that information as soon as possible. If you believe we have collected such information, please contact us at contact@platecam.com.
PlateCam is not directed toward children under the age at which they can lawfully consent to the processing of their personal information in their jurisdiction. We do not knowingly collect personal information from children without any legally required consent.
If you believe a child has provided personal information through PlateCam inappropriately, please contact us so we can investigate and take appropriate action.
Personal Information:
Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user's email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.
In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.
We may share Personal Information with outside parties if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable legal process or enforceable governmental request; to enforce applicable Terms of Service, including investigation of potential violations; address fraud, security or technical concerns; or to protect against harm to the rights, property, or safety of our users or the public as required or permitted by law.
Non-Personal Information
In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.
In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.
PlateCam allows you to voluntarily share food photos and videos using your device's built-in sharing features.
When you choose to share content, the selected photo or video is transferred directly through your device's operating system to the destination you choose, such as a messaging application or social media platform.
PlateCam does not control how third-party applications collect, use, or store information after you choose to share content with them. Their handling of your information is governed by their respective privacy policies.
PlateCam works with carefully selected third-party service providers that help us securely operate, maintain, and improve our services. These providers process information only as necessary to perform the services they provide to PlateCam and are contractually or legally obligated to safeguard applicable data.
The third-party services we use may change over time as our platform evolves. We will update this Privacy Policy when material changes are made to the categories of providers that process your information.
We encourage you to review each provider's respective privacy policy to understand how they handle your information.
PlateCam uses Supabase to provide secure user authentication and cloud-hosted database services.
Supabase helps us:
Depending on how you use PlateCam, information stored through Supabase may include your account identifier, display name, email address, profile information, onboarding responses, nutritional targets, meal history, food analyses, wellness reports, and other information required to provide the features of the application.
PlateCam uses authenticated access controls to help ensure users can access only information associated with their own accounts.
PlateCam uses OpenAI services to perform AI-powered food recognition, nutritional estimation, and wellness insight generation.
When you request a food analysis, your submitted image is securely transmitted through PlateCam's servers to OpenAI for processing. The request is made from PlateCam's secure backend infrastructure using server-side credentials. OpenAI API credentials are not embedded within the PlateCam mobile application.
AI-generated responses are returned to PlateCam, where they are combined with your personalized nutritional targets and profile information to generate dashboards, reports, nutrient estimates, and educational wellness insights.
PlateCam does not authorize OpenAI to access your account beyond what is necessary to process your submitted analysis request.
PlateCam's backend services are hosted using Render.
Render provides the secure infrastructure that processes requests between the PlateCam mobile application, artificial intelligence services, and supporting application components.
Our backend infrastructure is responsible for securely handling requests, coordinating AI analysis, protecting application secrets, and returning processed results to your device.
PlateCam offers optional premium subscription services that are purchased through the Apple App Store or Google Play.
Subscription status and customer entitlements are managed using RevenueCat.
RevenueCat helps PlateCam determine whether your account has an active subscription so premium features can be unlocked across your devices.
PlateCam does not receive or store your payment card number, banking information, or other financial payment credentials. Payments are securely processed by Apple or Google using the payment methods associated with your platform account.
Subscription billing, refunds, payment disputes, and payment method management are handled by the applicable app marketplace.
Depending on your device and the features you use, PlateCam may integrate with services provided by Apple or Google, including:
Your use of Apple or Google services is governed by their respective privacy policies and terms of service.
If you grant permission, PlateCam may send notifications to your device to help you stay informed about your nutritional goals and activity within the application.
Notifications may include reminders regarding:
You may disable notifications at any time through your device's operating system settings.
To improve the stability, security, and performance of PlateCam, we may collect diagnostic information relating to application crashes, software errors, loading times, feature performance, and other technical metrics.
Diagnostic information helps us investigate problems, improve reliability, optimize performance, and enhance the overall user experience.
Consistent with our App Store privacy disclosures, diagnostic data is not used for cross-app tracking or third-party advertising.
PlateCam collects information about how users interact with the application to understand feature usage, improve usability, develop new functionality, and enhance the overall user experience.
Usage information may include interactions with features, navigation patterns, application performance metrics, and aggregated statistics describing how PlateCam is used.
Where practical, we use aggregated or de-identified information for analytical purposes.
PlateCam may use your email address to send important service-related communications, including account notifications, security alerts, updates to this Privacy Policy, and information about your subscription.
If you choose to receive marketing communications, we may also send information about new features, educational nutrition content, promotions, and product updates. You may unsubscribe from marketing emails at any time by following the instructions included in those communications.
PlateCam may advertise its services through third-party platforms, such as social media and video-sharing services. These advertising activities are intended to promote PlateCam and measure the effectiveness of our marketing campaigns.
PlateCam does not sell your health information to advertisers, nor do we permit advertising partners to use health-related information you provide within PlateCam to build advertising profiles about you.
We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.
We use the information we collect to:
PlateCam retains your information for as long as your account remains active so that you can continue to access your personalized nutrition history, historical meal analyses, dashboard insights, yearly progress, nutrient trends, and other features that rely upon your historical records.
Depending on how you use PlateCam, retained information may include:
Retaining this information allows PlateCam to provide historical reporting, calendar-based meal browsing, longitudinal nutrient tracking, and personalized recommendations that improve over time.
You may permanently delete your PlateCam account at any time from within the mobile application.
To request deletion, navigate to:
Settings > Account > Close Account
If your PlateCam account is associated with an active subscription, PlateCam will first determine your subscription status and display your current paid-through date before proceeding with account deletion.
If you choose to continue, PlateCam will clearly inform you that:
Before deletion occurs, PlateCam requires an additional confirmation to help prevent accidental account removal.
Once deletion has been confirmed, PlateCam initiates a secure account deletion process that removes your active account information, including your authentication record, profile information, application data, meal history, nutritional analyses, personalized nutrient targets, and media stored by PlateCam that are associated with your account.
After your account has been deleted, you will be signed out of the application and returned to the onboarding experience. Deleted accounts cannot be restored.
Limited copies of certain information may remain temporarily within encrypted backups or disaster recovery systems until those backups expire or are overwritten in accordance with our service providers' retention practices. Such backup copies are not used for normal application operations.
Deleting your PlateCam account is separate from cancelling your subscription.
If you wish to stop future subscription renewals while keeping your PlateCam account and historical data, you may manage your subscription through the subscription management tools provided by Apple or Google, depending on the platform through which your subscription was purchased.
PlateCam also provides a shortcut to your subscription management settings within the application.
Protecting your information is one of our highest priorities.
PlateCam uses administrative, technical, and organizational measures designed to help protect personal information against unauthorized access, disclosure, alteration, or destruction.
These measures include, where appropriate:
Although we work diligently to safeguard your information, no method of electronic storage or transmission over the Internet can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.
PlateCam is operated by PlateCam Inc. in Canada. Depending on where you reside and the third-party service providers used to deliver our services, your information may be processed or stored in jurisdictions outside your province, territory, state, or country of residence.
By using PlateCam, you understand that your information may be transferred to and processed in countries whose privacy laws may differ from those of your home jurisdiction.
We retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.
Subject to applicable law, you may have the right to:
The availability of these rights may depend on the laws applicable to your jurisdiction.
In the event of a data breach that compromises your Personal Information, we will notify affected users via email within 72 hours of becoming aware of the breach, or as otherwise required by applicable law. The notification will include: (a) a description of the nature of the breach; (b) the types of information that were or may have been compromised; (c) steps we are taking to address the breach; and (d) steps you can take to protect yourself. We will also notify any applicable regulatory authorities as required by law.
You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. You can also indicate that you do not wish to receive marketing communications from us in the "Account Settings" section of the Site. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out in the of the Site, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.
You have the right to request deletion of your Personal Information that we have collected. To request deletion of your data, you may: (a) delete your account through the Account Settings section of the Site, which will remove your personal data within 30 days; or (b) contact us at contact@platecam.com with a deletion request. Please note that we may need to retain certain information as required by law or for legitimate business purposes, such as fraud prevention, compliance with financial regulations, or to complete transactions you have requested.
If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
To exercise any of these rights, please contact us at contact@platecam.com. We will respond to verifiable consumer requests within 45 days. You may also designate an authorized agent to make a request on your behalf.
In the preceding 12 months, we have collected the following categories of Personal Information: identifiers (email address, username), internet or other electronic network activity information (usage data, interactions with the Service), and commercial information (subscription and payment history).
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR):
To exercise any of these rights, please contact us at contact@platecam.com. We will respond to your request within 30 days. If you believe that we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection supervisory authority.
Your Personal Information may be transferred to and processed in the United States, where our servers and service providers are located. By using the Service, you consent to the transfer of your information to the United States, which may not offer the same level of data protection as your home country. We take appropriate safeguards to ensure that your Personal Information remains protected in accordance with this Privacy Policy.
As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.
The Company reserves the right to change this policy and our Terms of Use at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our Site. Significant changes will go into effect upon posting and reasonable notice, unless a longer notice period is required by applicable law. Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.
We may update this Privacy Policy from time to time to reflect changes to our services, technologies, legal requirements, or privacy practices.
When we make material changes, we will revise the "Last Updated" date at the top of this page. Where required by applicable law, we may also provide additional notice through the PlateCam application or by other appropriate means.
If you have questions about this Privacy Policy, would like to exercise your privacy rights, or wish to request additional privacy protections, please contact us:
PlateCam Inc.
Email: contact@platecam.com
We will make reasonable efforts to respond to privacy-related requests in accordance with applicable law.
PlateCam Inc.
Attention: Ajiri O.
Address: 122 Livingston Dr, Tillsonburg, ON, Canada
Phone: 4312785156
Email: contact@platecam.com